Our Mission

It all started in 2020 with a simple idea—a small piece of code within Microsoft Excel that was designed to check for non-systematic purchase task data while giving us full control over what qualified as "non-systematic." But almost immediately, we ran into a challenge: every time we used the code, we had to manually enter multiple values, slowing us down.​

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Determined to streamline the process, we began automating data quality checks, turning a tedious task into something seamless. From there, we kept refining, adding features that made our own work easier—like generating aggregate demand indices. What started as a basic script quickly evolved into a powerful tool, automating everything we could without sacrificing flexibility. Dropdown menus replaced manual entries, macros ran with the click of a button, and the project kept growing.

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But through every iteration, one thing never changed: we always maintained full control over how our data were analyzed. Working across two different labs meant using two different approaches to analyzing demand, and we wanted to ensure that both methods were not only supported but easily customizable. Instead of forcing a single approach, we built a system that allowed for flexibility—one that adapted to researchers' needs rather than the other way around.

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This principle has driven every decision we've made since then. What began as a time-saving script has become a dynamic tool designed by researchers, for researchers—ensuring that rigorous, high-quality behavioral economic analyses are as efficient, transparent, and adaptable as possible.